Is Staging expensive and is it only for expensive homes?
The investment in Staging is far less than the home’s first price reduction. Keep in mind, usually when a home asking price is reduced, it is usually 5-10% off the current asking price. Therefore, if you have a home on the market for $500,000 and you reduce your asking price by 10% to get your home sold, that is $50,000 off the original asking price. If you invest $2,000 depending on size of home on home staging, that is $48,000 less than the price reduction. Staging can be done on any home regardless of its price or location.
My house is not worth being “professionally staged”…
Even spending a mere $500 for an initial consultation should net you thousands in return and speed of sale based upon statistical data. In the previous statistics, unless the house is under 50K this argument is invalid.
The DC Metro housing market is good and my house does not need to be staged to sell…
You’re right. Every house will eventually sell…it is a matter of when and for how much. Even if your house sells quickly in a good market, it does not mean it sold for the amount it would have sold for had it been professionally staged. Remember, professionally staged homes sell on an average of 6% or more*. If your home sold for 400K unstaged, it probably would have sold for 425K staged.
Can’t the potential buyers just use their imagination and look past all the décor?
Only a mere 10% of homebuyers can actually visualize the potential of a home. This is why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.
I know my home, inside and out, why can’t I stage my home?
Home sellers are usually incapable of successfully staging their own home. Why? Because our home is like our children, we do not always see all of its flaws. We have gotten used to the way it looks and in fact, it is difficult emotionally to change it. If you cannot view something objectively then you are unable to market and package it effectively. Not to mention most home sellers do not “stage” homes everyday for a living. That is what professionals are for and that is where the greatest returns come in
Why should I stage my home?
Because you only get one chance to make a first impression. First impression are final impressions when it comes to buying a home. Staged homes sell faster and for more money.
I have moved out of my house, why would I need to have furniture brought back in to have the house staged?
Empty homes can appear very cold and uninviting and a home with no furnishings can appear smaller to the potential buyer. As a result, it becomes difficult for them to envision what their belongings might look like in the empty space. We have partnerships with local rental furniture companies, as well as, an inventory of decorative accessories that will bring life and warmth into an empty space.